Agentic workflow product · Multi-tenant SaaS
Wattl Leads
A multi-tenant agentic lead-generation product that finds prospects, qualifies them against a business brief, drafts outreach and handles replies, with a person approving every message.
- Role
- Founder · Architect & engineer
- Organisation
- Wattl Ltd
- Context
- 2026 – present
The work
Wattl Leads turns a business brief held in Wattl into a running campaign. Agents discover companies from a catalogue of sources, enrich them with evidence such as their own job adverts and how they take enquiries, qualify them against the brief, draft outreach that cites evidence for every factual claim, and read replies back from the business's own mailbox. Nothing is sent without a person's click.
Delivery detail
- Each campaign reads its brief (objective, offer, ideal customer, claims, tone and review policy) from a Wattl project over MCP.
- Evidence-based qualification: every factual statement about a recipient must cite its source, and agents may state only claims confirmed in the business's knowledge base.
- Outreach goes out over the business's own mailbox via SMTP, with replies mirrored read-only over IMAP into a human-approved conversation.
- Operational guardrails: stacked daily caps for campaign, account and platform; roles mirrored from the Wattl account; every action attributed to a person.
- Public bodies are never cold-emailed; British English throughout.
- Messages sent without approval
- 0
- Every factual claim
- Cited
- Campaign model
- Multi-tenant